Samsung The Sero, a TV with Rotating Screen Technology

By | January 16, 2021

With its newest innovation, Samsung launched The Sero,a television that has the ability to move the screen and dynamically rotating from horizontal to vertical or vice versa, as well as a smartphone or tablet.

The Samsung The Sero is the first TV to be equipped with an auto-rotating screen that can switch between horizontal or vertical orientation according to the displayed content just like a smartphone, allowing users to enjoy content in portrait mode.

With  the Tap View feature, users can simply tap their smartphone ontoscreen The Sero’s, and smartphone content will be mirrored to the TV automatically. Users can view a collection of photos or videos in vertical format in high definition or view selfies on a bigger TV screen. The Sero will move according to content, landscape for TV and portrait for mobile content and applications.

The Sero is supported by Quantum Dot technology which promises better image quality and beautiful colors with a 100% color volume that shows realistic colors like the objects displayed. If the original content is low resolution, The Sero uses AI Upscaling to analyze the content scene by scene, then enhances the colors and textures, down to lighting details and contrast so that the content appears with 4K image quality.

The Adaptive Picture feature also supports users to enjoy content in any environment, whether the room is brightly lit during the day, overcast in the afternoon, or in dim night. The Sero analyzes changes in ambient lighting and makes adjustments to the brightness and contrast, making it easier for viewers to view TV screen content in any situation.

Here are some of the advantages of Samsung The Sero:

Vertical and Horizontal Screen 

The Sero is the first TV to be equipped with an auto-rotating and dynamic screen that can switch between horizontal or vertical orientations according to content displayed such as smartphones. With the Tap View feature, users can simply tap their smartphone onto The Sero’s screen, and the smartphone content will be mirrored to the TV automatically. The Sero will move according to content, landscape for TV and portrait for mobile content and applications.

4K Quality 

The Sero uses Quantum Dot technology which can display image quality and color with 100% (realistic) color volume. Low-resolution content, modified by AI Upscaling to enhance colors and textures up to 4K images. The Sero analyzes changes in ambient lighting and makes brightness and contrast adjustments.

Multi-channel speakers 

The Sero’splace the speakers under a vertical support, while the woofer’scapable speakers deliver

powerful bass sound with a 4.1ch configuration and a powerful 60W output with the speaker facing forward.

In addition, it is equipped with Dolby Digital Plus which produces surround sound audio. The Sero can also be used as a music player in the room. Uniquely, the dialogue volume response can be adjusted with background sounds such as a blender or vacuum cleaner. Active Voice Amplifier (AVA) detects the type of sound and automatically increases the volume of the dialogue.

Beautiful Design 

The Sero is designed with an elegant minimalist design, making it a beautiful design. The seat is navy blue, it looks very contemporary as part of the interior both when it is turned off and when it is turned on. In Portrait Mode, users can display clocks, wallpapers, favorite photos, or sound effects to complement the interior of the room.